In the world of commercial roofing, timing is everything. When a business owner calls a roofing company, they’re not just looking for a repair—they need emergency roofing services that act fast. As Tracy Donels, CEO of Service First Solutions, explains, the service department of a roofing company is like a fire department—when the alarm sounds, the response must be immediate.
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Hey everyone! Ever wondered what’s the big deal about commercial and residential roofing? They both keep the rain off our heads, right? Well, not exactly.
By Scott Edwards
This is not just a training manual—it’s a playbook for purpose-driven selling.
In Get in the GROOVE, Mammoth Roofing & Solar opens its doors to share the field-tested framework behind one of the most consistent appointment-setting systems in the industry. Built for new reps, seasoned closers, and even outside organizations looking to elevate their sales culture, this book breaks down the exact steps—from first knock to confident close—that turn conversations into trust, and trust into results.
Packed with real-world scripts, field breakdowns, and behind-the-scenes mindset philosophy, this book isn’t about hype—it’s about repeatable excellence.
Whether you’re joining our herd or leading your own, you’ll walk away with the structure, belief, and tools to build something that lasts.
Founder. Builder. No Plan B.
For ten years, Scott worked jobs that looked stable on the surface—finance, insurance, corporate roles—but always felt like they belonged to someone else’s vision. He wasn’t building anything of his own, and the day-to-day offered little more than repetition.
After a personal and financial low point—including a Chapter 7 bankruptcy—he found himself starting over with almost nothing. A friend gave him a shot in roofing sales. Two small jobs in, someone wrote his commission on a napkin at a diner table. The number was more than he’d made in weeks. That’s when he saw what this industry could offer—not just income, but real ownership over your success.
From there, everything changed.
Scott built this company to give others the same shot he got. He doesn’t look for perfect résumés—he looks for people with drive, character, and something to prove. His goal is simple: train in weeks what took him a decade to learn, and create a path to success that’s real, not theoretical.
Today, he leads one of the fastest-growing roofing and solar teams in Texas—but he’s still walking jobs, coaching reps, and checking in with homeowners. Because no matter how big the company gets, the mission stays the same: do the job right, take care of your people, and never forget where you started.